Terms of Service

1. Definitions

• “Service” means the Simbel AI platform, including the web application at app.simbel.ai, all AI agents, features, tools, and APIs provided by Simbel AI LLC.
• “User,” “you,” “your” means any individual or entity that creates an account or accesses the Service.
• “Content” means any text, images, videos, or other materials created, uploaded, or published through the Service.
• “AI-Generated Content” means content produced by Simbel AI's agents on your behalf based on your brand context and instructions.
• “Connected Platforms” means third-party social media, communication, or publishing platforms that you connect to the Service, such as Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.
• “User Content” means any content, data, or materials you upload, create, or provide to the Service.

2. Account Registration

• You must be at least 18 years of age to create an account and use the Service.
• You must provide accurate, complete, and current registration information and keep it updated.
• You are responsible for maintaining the confidentiality of your account credentials, including your password.
• You are responsible for all activity that occurs under your account, whether or not authorized by you.
• One account per person or entity is permitted unless you are on a team or agency plan that expressly permits multiple users.
• You must notify us immediately at simbel@simbel.ai if you become aware of any unauthorized access to or use of your account.
• We reserve the right to refuse registration or cancel accounts at our discretion, particularly where we have reason to believe that submitted information is inaccurate or fraudulent.

3. Use of the Service

Subject to these Terms and your subscription plan, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes.

You agree to use the Service only for lawful purposes and in compliance with:

• All applicable laws and regulations in your jurisdiction, including the laws of the Kingdom of Saudi Arabia where applicable;
• The terms, policies, and community guidelines of any Connected Platform; and
• These Terms and any additional guidelines we provide.

You are solely responsible for ensuring that your use of the Service — including the content you publish through it — complies with all applicable laws and does not infringe the rights of any third party.

4. AI-Generated Content

• Simbel AI uses artificial intelligence to generate marketing content on your behalf based on your brand context, instructions, and campaign briefs.
• You acknowledge that AI-generated content is produced automatically and may require your review and editing before publishing. We strongly recommend reviewing all content before it is published.
• You are solely responsible for reviewing, approving, and publishing any AI-generated content. Publication of any content through the Service constitutes your approval of that content.
• We do not guarantee the accuracy, completeness, appropriateness, or effectiveness of AI-generated content for your specific purposes.
• You retain ownership of AI-generated content created specifically for your campaigns, subject to these Terms.
• We reserve the right to use aggregated, anonymized usage patterns and performance metrics to improve our AI systems. We do not use your individually identifiable content or data for this purpose.
• You are responsible for ensuring that AI-generated content does not infringe any third-party intellectual property rights before publishing.

5. Connected Platforms

• When you connect social media or other third-party accounts, you authorize Simbel AI to access those accounts through their official APIs and to publish content on your behalf as directed by you.
• You are responsible for maintaining valid credentials and active connections to Connected Platforms.
• You must comply with the terms of service, API policies, and community guidelines of each Connected Platform. Violations of platform policies are your sole responsibility.
• We are not responsible for any actions taken by Connected Platforms with respect to your accounts, including account suspension, restriction, or removal of content.
• You may disconnect any Connected Platform at any time through your account settings. Disconnection will revoke our access to that platform and stop scheduled publishing.
• We do not guarantee that our integration with any Connected Platform will remain available, as platforms may change their APIs or policies at any time.

6. Subscription Plans and Payment

6.1 Plans and Pricing

The Service is offered under subscription plans as described on our pricing page. Plan features, limits (including the number of campaigns, posts, and connected accounts), and pricing are defined per plan.

6.2 Free Trial

We offer a 14-day free trial with limited features. No credit card is required to begin a trial. At the end of the trial period, you must subscribe to a paid plan to continue using the Service.

6.3 Billing and Payment

• Paid subscriptions are billed monthly or annually, as selected at the time of purchase. All prices are in USD.
• By providing a payment method, you authorize us to charge recurring subscription fees to that payment method on your billing cycle.
• If a payment fails, we will notify you and may suspend your account until payment is resolved.
• We reserve the right to modify pricing with at least 30 days' written notice. Continued use of the Service after a price change constitutes your acceptance of the new pricing.

6.4 Refund Policy

Subscription fees are non-refundable for partial billing periods. You may cancel your subscription at any time, and you will retain access to the Service until the end of your current billing period. We do not provide prorated refunds for unused time.

7. Intellectual Property

7.1 Our Property

The Service — including its design, user interface, features, AI systems and models, algorithms, underlying code, and all related documentation — is owned by Simbel AI LLC and is protected by applicable intellectual property laws. “Simbel,” “Simbel AI,” and the Simbel AI logo are trademarks of Simbel AI LLC. You may not use our trademarks without our prior written consent.

7.2 Restrictions

You may not:

• Copy, modify, distribute, sell, or sublicense any part of the Service;
• Reverse-engineer, decompile, or attempt to extract the source code of the Service;
• Remove or alter any proprietary notices or labels on the Service; or
• Use the Service in any manner that could damage, disable, or impair it.

7.3 Intellectual Property Complaints

We respect intellectual property rights. If you believe that content on our Service infringes your intellectual property rights, please contact us at simbel@simbel.ai with details of the alleged infringement.

8. User Content and Data

• You retain full ownership of all content you upload, create, or provide to the Service (“User Content”).
• By uploading or submitting User Content, you grant Simbel AI a limited, non-exclusive, royalty-free license to use, process, store, and transmit your User Content solely for the purpose of providing the Service to you.
• You represent and warrant that you own or have all necessary rights, licenses, and permissions with respect to all User Content, and that your User Content does not infringe the intellectual property, privacy, or other rights of any third party.
• You are solely responsible for the accuracy, legality, and appropriateness of your User Content.
• We do not claim ownership of your User Content.
• We do not use your User Content to train AI models that are sold, licensed, or otherwise made available to third parties.
• Upon account deletion, your User Content will be deleted in accordance with our Privacy Policy.

9. Prohibited Uses

You agree not to use the Service to:

• Send spam, unsolicited commercial messages, or deceptive content;
• Create or distribute content that is illegal, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, or hateful;
• Violate any applicable law or regulation, including the laws of the Kingdom of Saudi Arabia;
• Violate the terms, policies, or community guidelines of any Connected Platform;
• Attempt to gain unauthorized access to the Service, other users' accounts, or any associated systems or networks;
• Distribute malware, viruses, or any other harmful or disruptive technologies;
• Impersonate any person or entity, or falsely represent your affiliation with any person or entity;
• Process sensitive personal data (such as health, financial, or biometric information) through the Service without an appropriate legal basis and our written consent;
• Resell, sublicense, or redistribute access to the Service without our prior written consent;
• Use automated means (bots, scrapers, or crawlers) to access, extract, or interact with the Service beyond the use of our provided APIs;
• Interfere with or disrupt the integrity or performance of the Service; or
• Engage in any conduct that, in our sole judgment, restricts or inhibits any other user from using the Service.

10. Service Availability

• We strive to maintain high availability of the Service but do not guarantee uninterrupted, error-free, or secure operation at all times.
• We may perform scheduled maintenance and will endeavor to provide advance notice where possible.
• We reserve the right to modify, suspend, or discontinue any part of the Service at any time, with reasonable notice where practicable. We will not be liable to you for any such modification, suspension, or discontinuation.
• We are not responsible for any loss or damage arising from service interruptions, downtime, or data loss caused by events beyond our reasonable control, including telecommunications failures, natural disasters, or third-party provider outages.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Simbel AI LLC, its officers, directors, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages — including but not limited to loss of profits, revenue, data, business opportunities, or goodwill — arising out of or in connection with your use of or inability to use the Service, even if we have been advised of the possibility of such damages.

Our total aggregate liability to you for any and all claims arising out of or related to these Terms or the Service shall not exceed the total amount you paid to Simbel AI in the twelve (12) months immediately preceding the event giving rise to the claim.

These limitations apply regardless of the legal theory on which the claim is based — whether contract, tort, negligence, strict liability, or otherwise — and shall apply even if any limited remedy set forth in these Terms is found to have failed of its essential purpose.

Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability will be limited to the greatest extent permitted by applicable law.

12. Indemnification

You agree to defend, indemnify, and hold harmless Simbel AI LLC and its officers, directors, employees, contractors, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

• Your use of the Service or any actions taken through your account;
• Your violation of these Terms or any applicable law or regulation;
• Your violation of any rights of a third party, including intellectual property rights or privacy rights; or
• Content you upload, create, or publish through the Service.

We reserve the right, at our expense, to assume exclusive defense and control of any matter subject to indemnification by you, and you agree to cooperate with our defense of such claims.

13. Privacy and Data Protection

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. We process personal data in accordance with applicable data protection laws in the jurisdictions where we operate.

By using the Service, you acknowledge and agree to our data practices as described in the Privacy Policy. If you process personal data of third parties (such as your customers or email subscribers) through the Service, you represent that you have the appropriate legal basis to do so and that you will handle such data in compliance with applicable data protection laws.

14. Termination

14.1 Termination by You

You may cancel your account and terminate your use of the Service at any time through your account settings or by contacting us at simbel@simbel.ai. Cancellation will take effect at the end of your current billing period.

14.2 Termination by Us

We may suspend or permanently terminate your account and access to the Service, with or without notice, if:

• You violate these Terms or any applicable law;
• We have reason to believe your account is being used for fraudulent or unlawful activity;
• You fail to pay applicable subscription fees; or
• We decide to discontinue the Service.

14.3 Effect of Termination

Upon termination of your account:

• Your right to access and use the Service will cease immediately;
• Your data will be handled in accordance with our Privacy Policy;
• Any outstanding payment obligations remain due and payable; and
• The following sections survive termination: Section 7 (Intellectual Property), Section 8 (User Content and Data), Section 11 (Limitation of Liability), Section 12 (Indemnification), and Section 15 (Dispute Resolution).

15. Dispute Resolution

15.1 Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Wyoming, United States, without regard to its conflict of law principles.

15.2 Saudi Users

For users in the Kingdom of Saudi Arabia, nothing in these Terms limits or waives any rights you may have under applicable Saudi law, including consumer protection or data protection laws.

15.3 Informal Resolution

Before initiating any formal dispute proceedings, we encourage you to contact us at simbel@simbel.ai to attempt to resolve the dispute informally. We will make good-faith efforts to resolve any issue within 30 days of receiving notice.

15.4 Arbitration

If informal resolution is unsuccessful, any dispute, controversy, or claim arising out of or relating to these Terms or the Service shall be resolved through binding arbitration in accordance with the Commercial Arbitration Rules of the American Arbitration Association. The arbitration shall be conducted in English. The arbitrator's decision shall be final and binding. This arbitration agreement does not apply where prohibited by applicable law.

16. Changes to Terms

We may modify these Terms at any time by posting updated Terms on this page and updating the “Last Updated” date. We will notify you of material changes via email or a prominent notice within the Service at least 14 days before the changes take effect.

Your continued use of the Service after the effective date of any updated Terms constitutes your acceptance of those changes. If you do not agree to the updated Terms, you must stop using the Service and cancel your account before the effective date.

17. Contact Us

For questions, concerns, or notices regarding these Terms:

Simbel AI LLC
Email: simbel@simbel.ai
Address: 30 N Gould St, Ste R, Sheridan, WY 82801, USA