The story behind the only marketing automation platform designed for Arabic-speaking markets.
I built Simbel because I watched my friends struggle.
They're business owners across the MENA region — running restaurants, e-commerce stores, agencies, clinics. They all had the same problem: marketing tools that didn't work for them. Everything was built for English-speaking markets. The content sounded robotic in Arabic. The tools didn't understand that Saudi customers speak differently from Egyptian ones. Nobody supported the platforms their audiences actually use.
They were spending hours every week trying to make generic tools work — or paying agencies thousands a month for what should be automated.
So I built what they needed.
Simbel AI is 37 specialized AI agents that understand your market, create content in your dialect, publish to the platforms your audience actually uses, and learn from every campaign to get better over time.
It's the marketing team my friends always needed but couldn't afford.
— Bassem Zohdy, CEO
Founder & CEO, Simbel AI · Riyadh
Making world-class marketing automation accessible to Arabic-speaking businesses. Every company in the MENA region deserves AI-powered tools built for their market.
37
AI Agents
6
Publishing Platforms
5
Arabic Dialects
9
AI Studio Modules
250+
API Endpoints
We don't translate English marketing tools into Arabic. We build for Arabic from the ground up — with dialect awareness, cultural context, and regional platform support.
Simbel isn't a chat interface. It's 37 specialized agents that work as a team — researching, creating, publishing, and optimizing without you prompting each step.
Every campaign makes the next one smarter. Our RAG knowledge system stores learnings from brand context and past performance, so strategies and content improve over time.
Serving businesses across Saudi Arabia, UAE, Egypt, and the wider MENA region.
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